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| Buyer guides and grading (start here) |
 4cs.gia.edu - GIA 4Cs (cut, color, clarity, carat explained by the nonprofit Gemological Institute of America) |
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 adiamondisforever.com - A Diamond Is Forever (natural-diamond information; diamond-industry funded) |
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 americangemsociety.org - American Gem Society (find a credentialed jeweler) |
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 consumer.ftc.gov (gemstones) - FTC: Buying Gemstones, Diamonds, and Pearls |
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| consumer.ftc.gov (precious metals) - FTC: Buying Platinum, Gold, and Silver Jewelry (karat and sterling marks) |
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| consumer.ftc.gov/buying-jewelry - FTC: Buying Jewelry (free consumer guide series) |
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 ecfr.gov (Jewelry Guides) - FTC Jewelry Guides, 16 CFR Part 23 (the rules on how jewelry may be described) |
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| gia.edu (Report Check) - GIA Report Check (verify a diamond grading report number) |
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 jvclegal.org - Jewelers Vigilance Committee (jewelry-industry ethics and compliance) |
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| Major jewelers (commercial) |
 borsheims.com - Borsheims (Omaha; Berkshire Hathaway) |
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 finks.com - Fink's Jewelers (Virginia) |
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 friedmans.com - Friedman's Jewelers (estate and fine jewelry) |
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 helzberg.com - Helzberg Diamonds |
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 jared.com - Jared (Signet) |
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 jewelryexchange.com - Jewelry Exchange (direct diamond importer) |
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 jtv.com - JTV - Jewelry Television (formerly jewelrytelevision.com) |
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 kay.com - Kay Jewelers (Signet) |
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 mayors.com - Mayors (Florida and Georgia; watches and diamonds) |
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 peoplesjewellers.com - Peoples Jewellers (Canada; Signet) |
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 reeds.com - REEDS Jewelers |
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 ross-simons.com - Ross-Simons |
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 shaneco.com - Shane Co. |
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 stauer.com - Stauer (catalog jewelry and watches) |
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 zales.com - Zales (Signet) |
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| Online diamond and fine jewelry (commercial) |
 amgad.com - Amgad (GIA-certified natural and fancy colored diamonds, wholesale) |
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 angara.com - Angara (colored gemstone jewelry) |
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 bluenile.com - Blue Nile (online diamonds; Signet; James Allen now points here) |
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 brilliantearth.com - Brilliant Earth (natural and lab-grown diamonds) |
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 catbirdnyc.com - Catbird (solid gold fine jewelry; Brooklyn) |
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 diamond-essence.com - Diamond Essence (simulated diamonds, clearly labeled) |
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 heartsonfire.com - Hearts On Fire (diamond jewelry) |
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 icestore.com - Icestore (custom rings, lab-grown and fancy color diamonds) |
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 mejuri.com - Mejuri (everyday fine jewelry) |
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 szul.com - Szul (online fine jewelry) |
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 vrai.com - VRAI (lab-created diamonds) |
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 whiteflash.com - Whiteflash (diamonds; Houston) |
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 williamtravisjewelry.com - William Travis Jewelry |
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| Luxury houses and designers (commercial) |
 aldoortajewelry.com - Aldo Orta Jewelry (aojewelry.com now points here) |
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 bulgari.com - Bulgari |
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 calleija.com - Calleija (Australia; Argyle pink diamonds) |
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 cartier.com - Cartier |
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 davidyurman.com - David Yurman |
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 debeers.com - De Beers Jewellers |
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 fred.com - FRED (Paris) |
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 harrywinston.com - Harry Winston |
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 hstern.com - H.Stern (Brazil; formerly hstern.net) |
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 picchiotti.it - Picchiotti (Italy) |
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 risis.com - RISIS (Singapore; gold-plated orchids) |
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 studio22k.com - Studio22k (22k gold jewelry gallery) |
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 sunabros.com - Suna Bros. (New York) |
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 tiffany.com - Tiffany & Co. |
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 vancleefarpels.com - Van Cleef & Arpels |
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 wellendorff.com - Wellendorff (Germany) |
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| Fashion, silver and specialty jewelry (commercial) |
 alaskajewelry.com - Alaska Jewelry (gold nugget and Alaskan jewelry) |
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 alexandani.com - ALEX AND ANI (charm bangles) |
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 allcelticjewellery.com - All Celtic Jewellery (Dublin) |
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 ashford.com - Ashford (discount luxury watches) |
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 bodycandy.com - Body Candy (body jewelry) |
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| chainzonline.com - CHAINZonline (religious jewelry) |
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 efsterling.com - EF Sterling (animal and theme charms) |
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 goldanddiamond.com - Gold and Diamond Source (Clearwater, Florida) |
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 gorjana.com - gorjana |
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 isartonline.com - IsArt (Israeli artisan jewelry, wholesale) |
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 jewelryweb.com - JewelryWeb |
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 kendrascott.com - Kendra Scott |
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| limogesjewelry.com - Limoges Jewelry (personalized jewelry) |
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| mastersjewel.com - The Master's Jewel (handcrafted Masonic jewelry) |
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 millrockeast.com - Mill Rock East (birthstone and engraved jewelry; evesaddiction.com now points here) |
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 palmbeachjewelry.com - PalmBeach Jewelry |
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| sabrinasilver.com - SabrinaSilver (sterling silver) |
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| Department stores and marketplaces |
 amazon.com - Amazon: jewelry |
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 costco.com - Costco jewelry and watches (membership warehouse) |
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 ebay.com - eBay (new, vintage and estate jewelry; check seller ratings and returns) |
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 etsy.com - Etsy jewelry (handmade and vintage from independent sellers) |
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 macys.com - Macy's (fine and fashion jewelry) |
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